Punjab, India — Rising from the narrow lanes of Punjab to leading one of India’s most promising indie production houses, Rahul Passi, CEO of ATT Bande Film Production, is redefining what it means to dream, to hustle, and to create. His journey is not a scripted fairytale — it is a lived reality carved through struggle, sleepless nights, and an unshakable vision.
A Studio Built From Heart, Not Boardrooms
ATT Bande didn’t emerge from corporate strategy meetings — it was born from Rahul’s relentless passion for art. Before the applause came rejection. Before recognition came silence. Through every setback, one voice pushed him forward:
“Keep going.”
With no financial cushion, Rahul built ATT Bande brick by brick, driven by discipline, creativity, and an unbreakable belief in storytelling. What began as a dream now stands as a powerhouse shaping India’s indie entertainment space.
A CEO Who Is Also the Artist
Rahul isn’t the kind of CEO who stays behind the desk — he is on the set, behind the mic, and inside the story.
He has produced and contributed to several impactful projects, including:
- “Vaishya: Ek Majboori” – A hard-hitting web series revealing the unseen sides of society.
- “Fake” – A raw and emotional track that connected strongly with listeners.
- “Ishq Ki Syaahi” – Sung by the legendary Javed Ali, praised for its soulful depth.
- “Tujh Bin Akela,” “Maada Time,” and “Tanha” by Satish Sharma – Each expressing Rahul’s signature blend of emotion and purpose.
- “Rukka Tere yaar da” : written composed and Sung with Bollywood singer Divya Kumar.
- “Tera Khyaal “: Qwwali composed and Sung by Bollywood singer Karsan Sargathiya.
- “Jhutheyy laareyy” : written composed and Sung by Rahul Passi.
- “Superstar“: written composed and Sung by Rahul Passi.
From writing lyrics to directing shots to recording vocals, Rahul proves that leadership rooted in artistry creates magic.
A Leader Who Builds Family, Not Staff
Those who work with Rahul say the same thing:
“He doesn’t just lead us — he lifts us.”
His sets are known for trust, respect, and a sense of belonging. Whether it’s the DOP or the chaiwala, Rahul treats everyone as an equal contributor to the dream. This people-first approach has become the heartbeat of ATT Bande.
Creative Excellence Recognized by Major Brands
ATT Bande’s cinematic storytelling has attracted the attention of major brands across India. The studio has delivered high-quality portfolio shoots for platforms like:
- Amazon
- Flipkart
- Myntra
and many more.
Each project carries Rahul’s signature style — rich visuals, authenticity, and attention to detail.
What’s Next: Bigger Stories, Bolder Music, and Limitless Vision
Rahul’s upcoming slate includes new web series, original films, and powerful music projects — all set to push boundaries and inspire audiences. But in his own words:
“I’m still just getting started.”
For Rahul, this journey has never been about fame. It has always been about truth — truth told through lights, lyrics, and life.
About Rahul Passi
Rahul Passi
CEO • Singer • Director • Dreamer
Founder of ATT Bande Film Production
He didn’t wait for an opportunity —
He built his own screen and lit it with fire.
