Howrah Locaal’s “Untitled”: A Boundary-Breaking Love Story Redefining Bengali Hip-Hop
Howrah’s genre-shifting hip-hop duo Howrah Locaal has returned with their latest release, “Untitled,” a cinematic, emotionally charged track that dropped on 29th November. Within just four days, the music video crossed 14,000+ views, marking a strong moment for Bengali hip-hop and showcasing the duo’s growing influence in the independent music landscape.
Featuring model Ruchira, whose captivating screen presence adds depth to the storytelling, Untitled opens the doors to a new era of musical narrative-building for the duo.
A Love Story That Exists Beyond Labels
Untitled is built on a theme that resonates deeply with today’s listeners—
a relationship that feels real, honest, and powerful, yet remains without a title.
Howrah Locaal captures the emotions of love that doesn’t need validation through words, statuses or brands. It’s love that just is—and that’s what makes the song hit home for anyone who has ever lived an undefined love story.
The production, shaped by Cold Melody, blends dreamlike textures with a modern hip-hop framework. His sound design provides the perfect emotional space for the duo’s melodic singing and expressive lyricism.
Adding to the narrative, Ruchira brings the story to life visually with elegance and authenticity, grounding the track in a real, lived-in emotion.
A Trailblazing Collaboration With Mainstream Brands
In Untitled, Howrah Locaal has partnered with Impakto by Ajanta and Cosy Locus Café—an unexpected yet powerful collaboration in the context of Bengal’s music ecosystem.
Such partnerships are rare because mainstream brands and underground hip-hop rarely intersect. But Howrah Locaal has managed to cultivate this space, showing that independent artists can operate at a cinematic and commercial level without major labels.
This cross-industry support reflects a growing recognition:
Bengali hip-hop isn’t just a subculture—it’s a movement worthy of mainstream attention.
Breaking Two Major Gaps in the Scene
- Bridging Mainstream Brands and the Underground Community
Howrah Locaal is proving that independent hip-hop artists can work alongside established brands while staying true to their roots. Their consistent collaborations with Impakto and now Cosy Locus Café mark a shift—an acknowledgment that underground culture has both influence and commercial value. - Bridging Hip-Hop Listeners and the Mass Audience
While many underground artists focus solely on niche hip-hop listeners, Howrah Locaal has a broader mission:
to bring hip-hop to people who normally don’t listen to hip-hop.
Their melodically structured tracks—like Untitled—serve as the perfect entry point for new listeners who might feel intimidated by fast, technical rap. Once they connect emotionally, these listeners are naturally drawn deeper into the genre.
As the duo puts it:
“We want people to listen to what the scene is dropping. We want an audience.”
This open, inclusive philosophy is helping grow the hip-hop culture in Bengal beyond its usual boundaries.
A First-Of-Its-Kind Three-Part Series
Untitled is the first chapter of a three-part story, a structure almost unheard of in Bengali hip-hop. Each track in the series will explore new layers of emotion, storytelling, and sonic evolution.
Part 1, with Ruchira’s presence and a deeply personal theme, establishes a strong emotional foundation for what’s to come.
More Than Just a Release—A Cultural Shift
With Untitled, Howrah Locaal isn’t just delivering a song; they’re pushing the boundaries of what Bengali hip-hop can be.
From mainstream brand collaborations to emotionally universal storytelling, to drawing in non-hip-hop audiences, the duo is shaping a new path for the independent scene.
This release marks a moment where underground identity meets mainstream potential—and where love stories without labels find their most powerful expression.
Follow Howrah Locaal
Instagram – https://www.instagram.com/howrahlocaal/
