The music ecosystem in Kerala has always been rich with talent, creativity, and cultural depth. However, while artistic excellence continues to grow, access to structured music business knowledge and career guidance remains limited for many musicians. Addressing this critical gap is Yuga Mix 2026 – Artist Growth Conclave, a first-of-its-kind initiative in the state.
What is Yuga Mix?
Yuga Mix is a music business–focused Artist Growth Conclave designed to support musicians, performers, and independent artists in building sustainable and informed music careers. Unlike traditional music events that focus only on performance, Yuga Mix brings equal importance to the business, career, and growth aspects of music.
Founded by Arun Yuga, Kerala’s first dedicated music business coach, Yuga Mix was created to address a major gap in the artist ecosystem. Many talented musicians struggle not due to lack of creativity, but because of limited knowledge of the music business. Common challenges include unclear revenue models, lack of awareness about music publishing and rights, confusion around legal contracts, and limited access to industry networks.
Yuga Mix brings structured music business education directly to artists. The conclave focuses on music marketing, artist branding, audience growth, and release strategy. Artists also gain practical insights into music publishing, sync licensing, royalties, and long-term monetization. Legal sessions simplify contracts, ownership, and rights management, enabling artists to make informed decisions. The event features artist career–focused masterclasses, panel discussions with working artists, and a dedicated Meet & Connect Corner. This space allows artists to interact directly with music companies, platforms, industry experts, and fellow creators, encouraging meaningful collaboration.
Yuga Mix 2026 is curated for singers, musicians, bands, independent artists, and music creators who want clarity in the music business. While it strongly supports the Malayali music community, artists from all genres and career stages are welcome. Yuga Mix is an initiative by Yuga Digital, a creative and digital-first organization founded by Arun Yuga. The initiative focuses on empowering artists through education, community building, and long-term career guidance.
Event Details
Event: Yuga Mix 2026 – Artist Growth Conclave
Focus: Music Business Education for Artists
Date: 23 February 2026
Venue: Gokulam Park, Kaloor, Kochi
Artists looking to grow with clarity and confidence in the music business can
